The Coachworks house all customer interactions. Mediating between front-of-house and back-of-house, the Coachworks also form the brand surface. The base increment of a Coachwork is thirty inches, such that all customer interaction points are universally accessible.
The length of each Coachwork is limited to multiples of thirty inches, while the depth of each Coachwork can vary to any dimension.
Each Coachwork or group of Coachworks can take any plan shape desired as long its length conforms to the thirty inch increment.
Each market determines the necessary customer interaction pathways and hence the initial sequence in which the Coachworks are laid out.
This sequence of Coachworks is then aligned with the Chassis and wrapped around the site, forming the brand surface.
Continue to COACHWORKS CATALOGUE or ZONES.
Image credits: © REX